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NAT GEO ADVENTURE – TITLE PARTNER FOR CITY CHASE IN SINGAPORE AND HONG KONG

31 July 2008, Singapore – Nat Geo Adventure is the title partner for Nat Geo City Chase, the World’s Largest Urban Adventure Series. This partnership between Nat Geo Adventure (StarHub Digital Cable Channel 73) and City Chase, which covers both the Singapore and Hong Kong legs of the series, is an ideal platform for both to deliver on their mutual values of dynamism and exciting adventure.

National Geographic Channel International is the global broadcast partner of City Chase, and with Nat Geo Adventure as the title partner of the Nat Geo City Chase Singapore and Hong Kong events, the race will be a highlight on the Channel’s exciting line-up of programmes for 2008/2009.

“Nat Geo Adventure aims to bring the spirit of adventure and travel to all its viewers, and we see the Nat Geo City Chase events in Singapore and Hong Kong as a great avenue of furthering what the Channel stands for. Fans of Nat Geo Adventure’s exciting lineup of programmes can look forward to experiencing the excitement of the race firsthand during these legs. By partnering City Chase, Nat Geo Adventure touches base with viewers and is able to present them the stimulating experience that they get from our channel’s high octane offerings,” said National Geographic Channel Asia’s Marketing Director, Basil Chua.

The Nat Geo City Chase Singapore and Hong Kong legs are an ideal platform to promote what Nat Geo Adventure stands for, bold, high impact adventure that takes travellers to the edge. City Chase, with its emphasis on vibrant and active living, is a platform of synergy perfectly in line with Nat Geo Adventure’s fundamental programming direction.

Echoing Mr Chua’s sentiments is Chris Robb, Managing Director of Sporting Spectrum Pte Ltd, the organiser and Asian rights holder of City Chase Singapore and Hong Kong. He said, “We are delighted to have Nat Geo Adventure as title partner for both City Chase Singapore and City Chase Hong Kong. Their support raises the event onto a new platform of exposure both locally and across Asia and we are looking forward to record participation in both events this year.”

The Nat Geo City Chase in Singapore and Hong Kong is set to draw in an impressive number of participants on 23 August and 18 October respectively this year. The themes for this year’s City Chase series are laughter, discovery and adventure. Last year, the debut year for the series in Asia, drew in a total of 319 teams. The World’s Largest Urban Adventure Series, the event is participated by more than 250,000 on a global scale and looks set to take place on an even larger scale with more teams slated to compete in the series this year.

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